Corum :: Manufacturers :: Essence of Time, Inc.

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Essence of Time, Inc. :: Manufacturers :: Corum

Founder: Rene Bannwart, an entrepreneur and his uncle Gaston Ries founded the company in 1955.

Country: La Chaux-de-Fonds, Switzerland

History: Corum was founded in 1955. Interestingly enough, Rene Bannwart really liked the word quorum and decided to simplify it and name the company Corum. By 1966, the son of Rene joined the company and created the famous Admirals Cup model. Furthermore, the square shaped Admiral's Cup watch was one of the first water resistant square models. 1965 was the time of oversized watches and the Buckingham watch was created and very innovative at the time. One year later, the Romulus model featured Roman numeral hour markers engraved on the bezel rather than the dial. A true work of art, the feather watch was created and the dial actually featured beautiful bird feathers in 1970. In 1980, the first wristwatch to feature baguette movement was created.

Ambassadors: Ben Ainslie

Timeline & Accomplishments:

• 1955 Corum was founded in La Chaux-de-Fonds

• 1965 The Buckingham model was created and was one of the first oversized watches made.

• 1966 The Admiral's Cup model was born.

• 1970 The beautiful and astonishing feather watch was made

• 1980 A feat of engineering, known as the baguette movement was designed.